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It is an established truth: we
live
In denim. Jeans offer an ideal mix of comfort and style, yet not all are created alike; thus, being aware of top-tier denim brands could be the distinction between achieving the perfect fit or ending up with armfuls of items to return via mail. (We hope you guess which result we favor.)
Because of the enormous number of choices—
classic straight
,
trendy wide
,
resurgent skinny
, and precise trims for all categories
tummy control
to
petite legs
—It’s impossible to single out the top jean brand. To embrace democratic choices, we asked our denim-loving editors for recommendations. They highlighted various fits, hues, and distinctive features from their favorite labels. Ranging from established favorites such as Levi’s and Madewell to emerging players like Still Here and Damson Madder, here are the 19 premium denim brands favored by our team members.
Top jean brands for women, summarized
-
Best Classic:
Levi’s -
Best Value:
H&M -
Best for Trends:
Free People -
Most Size-Inclusive:
Abercrombie & Fitch -
Best Plus-Size:
Good American -
Best Quality:
Agolde
Levi’s
How could we
not
Begin with Levi’s? This brand essentially pioneered blue jeans, and they continue to produce durable models even today, albeit in an extensive range of fits, materials, and finishes. Pricing varies significantly across their different lines, so we suggest choosing from the Levi’s Premium collection for pure cotton options designed for long-lasting wear. Cheaper variants often incorporate synthetic fibers for elasticity, though these may not be as resilient over time; higher-end choices cater specifically to those who have a passion for high-quality denim. Kick things off with the classic 501 and the Wedge fit, both timeless straight-legged designs suitable for almost anyone.
Levi’s Premium Wedge Straight-Leg Jeans
$98.00, Amazon
Madewell
“I’m usually a skeptic of stretch denim, which doesn’t do it for me like 100% cotton that’s been broken in over time—but Madewell is my one exception,” says
shopping editor
Jake Henry Smith
. “By adding just 1% elastane into most of its popular pairs, the brand is able to offer tighter, more comfortable fits from the first wear. And while I’ve found that other elastane denim trends to stretch out relatively quickly, my pairs are still good as new after multiple washes.” Contributor
Emily Tannenbaum
echoes this: “There is simply no denim I trust more to maintain its structure after multiple washes—no baggy knees! I’m also consistently impressed with Madewell’s dedication to customers: extended sizing, in-store hemming, and a trade-in program.” We also appreciate that on top of classic shapes, the brand offers trend-minded cuts, including takes on
barrel jeans
and flares that seem accessible to the typical individual.
Madewell Darted Barrel-Leg Jeans
$148.00, Madewell
Madewell ’90s Straight Jeans for Curvy Figures
$128.00, Madewell
Abercrombie & Fitch
A favorite of
Readers, one of Abercombie’s strongest points today lies within their denim collection. They offer an extensive variety catering to all styles, ranging from slim fits to wider leg designs, with numerous shades varying from deep indigo to light fades. However, what really sets them apart is their inclusive sizing policy; they provide both regular and “Curve Love” versions for most styles, with some jeans available across as many as five different lengths (ranging from extra short to extra long). Regardless of your body type, you’re likely to discover a well-fitting pair without needing alterations.
Abercrombie & Fitch Curve Love High-Rise ’90s Loose-Fit Jeans
$90.00, Abercrombie
Abercrombie & Fitch ’90s Straight Jeans with Mid-Rise Fit
$90.00, Abercrombie
H&M
H&M distinguishes itself by providing some of the most budget-friendly all-cotton jeans available, such as the Bleecker style listed below. It caters to those who enjoy a bit of flexibility by offering elasticized options too. While the less expensive versions may not use the thickest or toughest materials, they boast fashionable designs ideal for updating your wardrobe without breaking the bank. You could be pleasantly shocked at their resilience post-wash. Additionally, these jeans tend to offer good sizing variety and frequently appear in an appealing range of finishes.
H&M Bleecker High-Waist Flared Jeans
$30.00, H&M
H&M High-Waist Slim-Straight Ankles jeans
$35.00, H&M
Free People
Stylish, boho, and effortlessly chic—Free People’s denim collection stands out with distinctive designs priced under $100. Their in-house brand, We the Free, features patterned styles and straight-leg jeans that exude individuality, though the standout piece is undoubtedly the Good Luck, known for its barrel-cut design which has captivated our commerce editor.
Malia Griggs
She exclaims, “In my mid-20s, I encountered this barista who had these pants on, and they caught my attention right away with their loose fit, slim ankles, and medium rise—a combination rarely found in my typical wardrobe which leans towards high-waisted, flared styles. These trousers feel incredibly soft and comfy, almost like I’ve worn them for ages rather than just a few weeks.”
We the Free Lucky Barrel Jeans
$98.00, Free People
We the Free Risk Taker Mid-Rise Jeans
$98.00, Free People
J.Crew
Similar to all items at J.Crew, their offerings evolve with fashion trends yet maintain a timeless feel—think of the nautical-flavored flared jeans and broad-legged cuts that stay clear from appearing overly loose. Each piece exudes sophistication and suitability for professional settings—and an added bonus is their frequent sales events. “These jeans I own have truly stood the test of time,” remarks.
commerce director
Brie Schwartz
While I prefer their stretch denim, these jeans maintain their form even after several wearings, and they’re among the few brands offering mid-rise styles, which I’m faithful to.
J.Crew High-Rise Flare Jeans
$158.00, J.Crew
J.Crew High-Rise Slim-Wide Jeans
$148.00, J.Crew
Reformation
A favorite of multiple
staffers, including shopping contributor
Grace O’Connell-Joshua
Ref’s perfectly fitted jeans flatter almost everybody. They have classic styles that also keep up with current fashion trends, featuring fresh washes and stylish details such as studs every season without changing their fundamental designs too much. While these jeans may not offer much flexibility, this isn’t an issue at all—over time they’ll adapt to suit your individual figure, acquiring the well-worn appeal typical of aged blue jeans.
Wilder High-Rise Wide-Leg Jeans from Reformation
$168.00, Reformation
Cary High-Rise SlouchyStraight Leg Jeans from Reformation
$168.00, Nordstrom
Pistola
“I came across Pistola denim about two years ago, and my life hasn’t been the same since—really,” he shares.
senior commerce editor
Jenifer Calle
You know how you’re thrilled to remove your jeans at the end of the day? Sometimes, though, I keep them on because they’re
that
They become increasingly comfortable with each wearing session. Soft and elastic yet retaining their form, these jeans flatter my slender figure perfectly. Owning four pairs now, I find myself cycling through them throughout the week. When contrasted against others in my wardrobe, nothing measures up to Pistola’s quality. These two additions will definitely enhance your jean ensemble.
Ryder High-Rise Cuffed Denim Pants
$178.00, Pistola
Lexi Mid-Rise BowedStraight Jeans by Pistol
$168.00, Nordstrom
Everlane
The common notion that all millennials purchase their jeans from Everlane holds merit due to the quality they offer for the price point. Even with several design changes over recent years, each cut continues to attract dedicated followers—discovering your preferred fit often leads to an unwavering loyalty. Alongside returning slim fits gaining popularity again, Everlane’s rendition of horseshoe jeans stands out as a beloved newcomer. As one buyer shares, “After much hesitation about whether I should invest in these barrel-leg jeans, I decided to go ahead and buy them. They surpassed my expectations.”
senior news editor
Sam Reed
They’re extremely comfortable and can enhance any outfit right away. I have absolutely no complaints!
Everlane Way-High Curve Jeans
$128.00, Everlane
Everlane Super-Soft Relaxed Jeans
$98.00, Everlane
Agolde
If you’re looking for perfectly fitting relaxed jeans or sleek full-length ones for work, every piece from Agolde maintains that well-worn comfort which improves over time. Since relaunching in 2014, the brand has stayed attuned to current trends. “The jean I love most at the moment is definitely my barrel jeans from Agolde,” she mentions.
senior editor
Stephanie McNeal
“I am aware they are
allegedly
Controversial in their design, yet these jeans are among the most flattering I’ve ever worn. One aspect I appreciate about this brand is how refined every piece seems. Each pair gives off an impression of durability and quality, reminiscent of jeans from before the era of fast fashion—robust, figure-flattering, and excellently crafted.” Additionally, noted the assistant fashion editor.
Tascha Berkowitz
adores how the brand provides extended leg lengths for taller girls: “The ’90s pinch-waist design is something I completely rely on; it’s the ideal go-to straight-leg jeans that I likely wear more than anything else in my wardrobe.”
Agolde Luna high-rise tapered jeans
$260.00, Net-a-Porter
Agolde ’90s Pinched Waist Cropped Jeans
$228.00, Nordstrom
Gap
digital director
Perrie Samotin
, an expert at balancing luxury with affordability, endorses Gap as the ideal blend of fashion and cost-effectiveness. Specializing in denim, this brand provides a wide range of styles and washes to suit various preferences. Similar to Madewell, Gap presents both 100% cotton options along with stretch fabrics that maintain their form over time. Pretty impressive for purchases under $100, wouldn’t you say?
Gap High-Rise Retro Fit Skinny Jeans
$80.00, Gap
Gap High-Rise ’70s Wide-Leg Jeans
$80.00, Gap
Good American
Offering sizes ranging from 00 to 32, Good American has established itself as a go-to brand due to its wide-ranging inclusivity. Since launching in 2016 under the leadership of Khloé Kardashian and Emma Grede, what started as just a few initial designs has grown significantly. Today, they provide numerous cuts and shapes, catering to virtually every style preference.
denim trend
No matter what size you are, there’s a perfect match waiting for you—magic.
Great American Great Waist Cropped Palazzo Jeans
$139.00, Nordstrom
Good American Comfort-Fit Straight Jeans for Curves
$159.00, Nordstrom
Rolla’s
The Australian label Rolla’s is renowned primarily for its Sailor jeans, characterized by their snug fit around the thighs and an exaggerated flair towards the bottom hem, along with maritime-themed pocket details. “These jeans boast a stylishly nostalgic look that appeals to me; however, unlike authentic vintage denim, they offer considerable flexibility thanks to their high percentage of elastane,” explains the speaker.
visuals director
Lauren Brown
They’re perfect for daily wear as you can sit comfortably while eating, and they can also elevate your look when dressing up for an evening out. A minor downside is that these jeans tend to shrink about half a size after the initial wash, so it’s best to go with a smaller size.
Rolla’s Sailor Jeans
$149.00, Free People
Rolla’s Heidi Low Jeans
$149.00, Free People
Frame
Crafted with adorably charming designs and finishes intended to last for years, Frame’s jeans may not be inexpensive, yet they offer durability. “In my opinion, Frame deserves the investment due to its appealing styles and enduring quality,”
’Tannenbaum states, “Being a 5’5″ lady with minimal curves, I’ve found that the Le Super High jeans have become my favorite choice for dates because they make my legs appear exceptionally elongated and provide the boost I desire in the rear.”
Frame Low-Slung Barrel Jeans
$278.00, Net-A-Porter
Frame Le High Straight Jeans
$248.00, Nordstrom
Banana Republic
I’m genuinely impressed with Banana Republic’s denim collection, particularly the stiff, 100% cotton material they use for their more relaxed-fit styles,
Smith mentions, “It seems like it will endure indefinitely and age gracefully over time. While the variety of options might not match those of certain competitors, each pair stands out without any unnecessary additions. Every piece has the potential to be a cornerstone for a denim lineup. Go ahead and take the leap.”
Banana Republic Relaxed Straight Jeans
$130.00, Banana Republic
Banana Republic High-Waist ’90s Straight Leg Jeans
$100.00, Banana Republic
Damson Madder
The London-based record label Damson Madder debuted in 2020 and is steadily gaining a following in the United States, with several enthusiasts within its fan base.
Staff members say, “The pair of jeans I receive the most compliments on—and perhaps the most complimented item of clothing—is the Sylvie style from the brand. These jeans cinch nicely around the waist before flaring out into a stylish wide-leg cut finished off with a trendy hem,” notes Smith. “An added advantage is that they do not bleed dye, which is unusual for darker washes. All their other jean styles also offer appealing silhouettes, staying current but avoiding extreme trendiness. Typically, smaller labels within this pricing range tend to compromise on craftsmanship; however, Damson Madder products stand out as being truly well-constructed. This label has definitely won me over.”
Italian Damson Madder Selvedge Sylvie Jeans featuring Turn-Ups
$140.00, Damson Madder
Damson Madder Dion Jeans
$165.00, Free People
Still Here
Located in New York and frequently sported by stars such as
Taylor Swift
Still Here excels at adding a creative touch to simple designs. “Many of their outfits include distinctive small features such as hand-painted accents, combined-media patches, or drawstrings that bring extra style to everyday jeans,”
Berkowitz suggests that you should opt for the brand’s well-known wide-legged styles or the mentioned drawstring jeans, dubbed asCool.
Still Here Walker Jeans
$280.00, Bergdorf Goodman
Still Here Cool Jeans
$285.00, Bergdorf Goodman
Citizens of Humanity
Among the earliest (and finest) brands specializing in jeans to emerge at the turn of the millennium, Citizens of Humanity has firmly established itself within the realm of high-end denim through designs that always stand out. Beyond excelling in perfecting relaxed-straight fits and dreamy flare styles, CoH justifies investing both time and resources due to its exceptionally comfortable material. As one enthusiastic reviewer puts it, “Prepare yourself for the most buttery-soft, elastic, and stylish jeans you will ever own.”
senior West Coast editor
Jessica Radloff
These high-waisted flared jeans offer comfort whether you’re dressing them up or keeping things casual—they never leave you feeling uneasy. It’s definitely an investment piece, yet completely justified. (Be prepared for your desire to collect multiple colors!)
Citizens of Humanity Baretta Loose-Fit Straight Jeans
$270.00, Net-A-Porter
Citizens of Humanity Lilah Flared Jeans featuring Welt Pockets
$238.00, Shopbop
Mother
With their delicately worn hems and impeccable fits that need almost no adjustment, Mother earns its premium pricing through superior style and craftsmanship. Every pair virtually calls out to be paired with a classic white shirt.
leather loafers
—its classic preppy look executed perfectly, and we absolutely love it.
Mother Hustler Ankle Frayed Jeans
$268.00, Bloomingdale’s
Mom Patch Pocket Wanderer Zip Ankle jeans
$270.00, Net-A-Porter
