Filipino Travelers Lead the Charge for Sustainable Tourism in Asia: Agoda Study Reveals

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According to a recent report by the online travel platform Agoda, 86% of surveyed Filipino travelers expressed concerns about sustainable tourism for the year 2025, marking the highest percentage in Asia.

According to Agoda’s survey involving 6,000 participants from 11 different Asian locations, Indian travelers were placed second with an approval rating of 82%. This was closely trailed by both Taiwanese and Malaysian visitors who each secured an 80% ranking.

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In Vietnam, 77% of participants showed enthusiasm for eco-friendly tourism, surpassing the Southeast Asian average of 68%.

To lessen their ecological footprint, 22% of Vietnamese travelers prefer visiting during the off-peak season to avoid crowding, according to Agoda. Additionally, 21% select eco-certified lodgings, and 15% carry reusable items like water bottles and fabric bags to decrease waste.

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In recent years, sustainable travel has emerged as a major focus within the tourism sector.

A number of locations throughout Asia have implemented strategies like limiting single-use plastics, prohibiting plastic bags, and endorsing environmentally friendly items to foster more sustainable travel practices.

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